NEYO • Mad
Project Brief
JP Morgan Legal requested a brand system for their collection of support products targeting legal professionals engaged with matters involving the organization
Research usage and test possible logo and identifiers prior to deployment to Legal services globally
Research and Discovery: Understanding the target audience, Legal's unique needs, values and mission. This involves conducting interviews to gather insights.
Concept Development: Brainstorm initial ideas based on the research. Considering the tone that will resonate with legal professionals, emphasizing attributes like trust, professionalism, and reliability
Design and Iteration: Create multiple logo drafts and identity elements, incorporating feedback from stakeholders. Ensuring they are versatile, scalable, and align with the brand's vision.
Finalization and Guidelines: Once approved, prepare the final logo files and develop a comprehensive brand guideline document. This includes color palettes, typography, usage rules, and application examples to ensure consistent branding across all touchpoints.
